The Post Oak Group
PRIVATE · POST OAK COMPANION DECK · THE FOUNDER'S CUT
THE SIGNAL STACK · PRESENTED BY ITS FOUNDER

You're not betting on a category. You're betting on the builder.

Three lives. One pattern. Craig Rose walks into the room nobody else will enter — and builds a movement in it. He did it with XXXchurch, with Christian Cannabis, and now with the Signal Stack: plant medicine, wellness, music, and a working AI infrastructure, run as one company. This deck is the tour, told by the man leading it.

01 · THE BET

A pastor turned prophet who thinks plant medicine will change the world — in the decade where whoever wins AI wins.

September 2026, on the U.S.–China technology race: 'Whoever wins AI, wins.' — President Trump. The Signal Stack is built at the exact intersection that quote describes: consciousness, plants, and artificial intelligence, run by a founder who has already built audiences of millions twice.

02 · THREE LIVES

He burned it down. Gave it away. Built it back with AI.

LIFE ONE — THE PORN PASTOR (2002–2019)

Launched XXXchurch.com at the AVN Expo in January 2002 — inside the industry itself. 100 million+ site visitors. Spoke to over 1 million people across 45 states and 22 countries. 3 million miles traveled. 17 books. 'Jesus Loves Porn Stars' Bibles. Debated Ron Jeremy on national TV. Built X3watch, the accountability software with over a million users. Co-founded HeartSupport and helped launch TWLOHA from his basement — which went on to win $1 million on live television. In July 2019 he handed the whole thing over and walked out.

LIFE TWO — THE POT PASTOR (2019–2023)

Flew a plane over the Coachella main stage on 4/20 at 4:20pm announcing Christian Cannabis — not a stunt, a signal. Ran plant-medicine retreats. Lived and performed on Abbot Kinney in Venice — 44 straight nights of live sets. Opened Nematic Gallery with MakersPlace in Carmel — the city's first phygital gallery. Became Craig Rose. Then gave away roughly $2 million, and on 4/20/23 hit zero.

LIFE THREE — THE SIGNAL (2024–)

In May 2024, Kenny heard Craig's first song and said: 'You should be Digital Rose.' Since then: 15 albums produced in 6 months with AI. The AI Babes born Valentine's Day 2026. Resurrection Sunday on 4/20/25. Spiritual Plants opening 4/20/26. The same founder, a new instrument.

Every chapter the same move: walk into the room nobody will enter, and build the church.
03 · THE RECEIPTS

Money in his hands moves the world forward.

  • 100M+ visitors and 1M+ people reached live — built audience before Facebook did it for you.
  • X3watch — accountability software with 1M+ users, covered from the LA Times to the Taipei Times.
  • TWLOHA — launched from his basement, won $1M on live television.
  • 17 books, 16 years — a publishing machine before the stack existed.
  • Guy Rocourt, his co-founder, built Papa & Barkley into one of the category's defining brands.
  • Liquid Death proved the beverage-brand playbook this stack follows: $1.4B valuation on $333M revenue (2024).
He has raised it, built it, given it away, and built it back. This time the company holds what it creates.
04 · THE STACK

Five layers. One signal.

  • THE PRODUCT LAYERSpiritual Plants · Holy Water. The doorway in.
  • THE WELLNESS LAYERYour Health Is Your Wealth. The spine.
  • THE MUSIC LAYERPast N9ne · Kenny McCormick IV · AI Babes. The sound.
  • THE MEDIA LAYERStay Curious · The Frequency Underground. The story.
  • THE TECHNOLOGY LAYERDigital Rose. The AI agent that runs the stack.
05 · THE WELLNESS LAYER

The recurring-revenue spine.

Your Health Is Your Wealth is a recurring-revenue AI wellness platform sitting on eight years of owned IP: 175+ tracks, 16+ books, the Start With I Love You publishing arm, the AI Babes, the live-event slate, and the Stay Curious docuseries. Membership, cohorts, practitioner training, curriculum licensing — participation, not just purchase.

The products change. The philosophy compounds.
06 · THE MUSIC LAYER

The label is an asset, not a hobby.

Past N9NE is a records, publishing and events company. Kenny McCormick IV's album TRINITY is in production, unifying his artist identities into one statement. The company holds 25% of the masters on Kenny's first six songs — the debut is finished and the asset sits inside the company. The 40 Days / 40 Nights Asheville Revival is the marketing engine running in public.

The revival is the marketing. The masters are the asset.
07 · THE TECHNOLOGY PLAY

The stack doesn't just use AI. It's built from it.

Digital Rose is a working AI agent infrastructure, live in production today: lead intake and follow-up across Google Workspace, LinkedIn and Stripe; automated commerce running end-to-end (AI-generated artwork, print-on-demand, automated order placement — no team); AI artist identities releasing commercial music; six public AI agents already operating as personas. In March 2026, Netflix paid up to $600 million for Ben Affleck's AI filmmaking startup, InterPositive. Suno carries a $5.4B valuation. ElevenLabs, $22B. The market is already pricing AI-created IP at scale — this stack owns some.

Content at AI speed. Overhead at human minimum.
08 · THE PLANTS

One brand made water famous. We made it holy.

The U.S. hemp-derived THC market hit $3.5 billion in 2024, heading to $4.4 billion by 2029 (Brightfield Group) — with beverages leading. Holy Water Liquid Sacrament is built exactly like Liquid Death built its $1.4B brand: mythology plus a familiar format. The difference is our mythology is already a movement, and the alcohol truck thesis is simple — one distribution deal puts Holy Water in every cooler that already sells beer.

The doorway is the beverage. The house is the trust.
09 · WHAT THE COMPANY HOLDS

Every story the ecosystem tells becomes an asset the company owns.

  • 25% of the masters on Kenny McCormick IV's first six songs.
  • 11% ownership of any book or project released through the stack.
  • The Spiritual Plants brand family and its domains.
  • 175+ tracks and 16+ books of owned IP.
  • The AI agent infrastructure and personas that run the ecosystem.
  • 10% of founder equity already dedicated to the mission — a gift from founder holdings that costs investor capital nothing.
10 · THE PEOPLE

The room is already full.

Guy Rocourt — co-founder of Papa & Barkley, one of the category's defining brands, Navy veteran, runs product. Brandon Stewart — built Revelry Supply and its cannabis division, proposed President & CEO. David Dame — institutional operator, proposed operating head. The board includes Josh McCown (NFL veteran, board member and early investor), Aaron Kenny (founder of InternetSafety.com, the internet-safety pioneer), and Stephen Sedmak (co-founder, SLS Labs). Represented by the Post Oak Group — David Chua, president.

Partners across the nonprofit, for-profit, political and religious worlds. The permission structure is the team.
11 · THE FLYWHEEL

Attention becomes trust. Trust becomes products. Products become data. Data makes better attention.

The cultural engine generates the audience. Holy Water and the wellness platform monetize it. The label and the docuseries turn it into story. The AI infrastructure learns from every interaction and makes the next layer cheaper to grow.

12 · THE ASK

Two doors. One diligence record.

Direct entry at $5M per company — Spiritual Plants, YHIYW — ahead of the Post Oak Group institutional round at roughly $17M combined. The confidential diligence room is at wakeupandheal.com. The Spiritual Plants-only deck is at spiritualplants.co/postoak.

NEXT STEP

A 30-minute call with Craig Rose and the team.

KARAN RAMCHANDANI · KARAN.RAMCHANDANI@POSTOAKGROUP.CO